Foodbag and Smartmat, the cream of the crop of the Belgian meal kit industry, decided to join forces upon realising an ultimate goal was shared between them. How to deliver healthy and inspirational meals for those in a crunch for a meal with crunch. We beat out the competition to help them cook up a new website and a unifying corporate identity to give the partnership a fresh take on their proven recipe.
Foodlovers can enjoy a new visual style and revamped menu choices with more delivery options than ever before. The brand-new identity unites the cultures of both meal kit partners within a freshly baked webdesign. Seasoned with custom illustrations and personalized content, it reaffirms Foodbag’s core values to both loyal patrons and walk-ins alike.
We developed a user-friendly interface to make Foodbag’s offer palatable for both their employees and the Foodlovers. Ordering takes 4 simple steps and a piece of cake! Foodbag does the groceries and delivers all the ingredients for attainable yet exciting recipes. The straightforward interface cuts through the behind-the-scenes complexity of modern distribution management to cater a personal cooking experience.
With an information architecture and design language that is flexible enough to grow with the company, we look forward to bringing ideas that might be simmering on the back burner today, to full boil tomorrow. Hope you enjoy the experience and please come again.
BRAND DESIGN, BRAND CONSULTANCY, CONTENT CREATION, CONTENT CURATION, INFORMATION ARCHITECTURE, USER INTERFACE DESIGN, ART DIRECTION, WEB DEVELOPMENT, CUSTOMER SEGMENTATION